Adventures in Social Media with Ashley

Generational Divide?
July 14, 2008, 7:51 pm
Filed under: Uncategorized

I read this from BBC News today: “‘Oldest’ blogger dies, aged 108”. And it got me thinking…

In the JustMeans office, we often confront the “generational divide” when trying to explain ‘new media’ to ‘old business.’ The younger staff joke about how our parents don’t have any clue what we spend our days working on, but isn’t that a problem? Neither of my parents can even text message, so how do we encourage the “less-than-fresh” generation to use, engage in and meaningfully contribute to a social media platform like JustMeans?

While we are waiting for corporate social networking and consumer-generated media to take hold, nursing home bloggers give me hope.


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