Adventures in Social Media with Ashley


Blogger Crush of the Week

Anyone in the JustMeans New York office knows I have many crushes in the blogebrity community. My first crush was Acumen Fund and NextBillion man Rob Katz, who is an upcoming featured blogger for All Things Reconsidered (!!!). He’s got passion and pizazz, I can just tell.

Then, after I discovered my favorite EarthFirst.com’s Top 25 Hottest Guys in Green list, Muhammad Saleem entered my life. Boy, he is dreamy. However, he didn’t respond to my emails and refused to return my Twitter follow. Bad form, Mr. Saleem.

Now, I’m on to Daniel Altman. He’s a Harvard grad, globalization expert, multi-book author, founder of a non-profit consulting firm and the youngest member of the New York Times editorial board….ever. Marry me and take me away to one of your three homes in Buenos Aires, Hong Kong or New York. Please.

So which blogger will be next to trip my fancy? Suggestions are welcome.




My Brain Exploded!
July 21, 2008, 9:24 pm
Filed under: Uncategorized

Check out my new post on All Thing Reconsidered:

Cause-Related Blogging: Mental Confetti or Netroots Movement?

See some cool material from Zach and Marcus too:

Could Technology Make the Age Gap Grow? Zach

Efficiency = Good Design Marcus



Dinner Time
July 16, 2008, 9:40 pm
Filed under: hunger

Today I put up a post on All Things Reconsidered about some of the driving forces behind the global food crisis. Take a look at it here.

Food insecurity, whether global or local, is one of the issues I devote a lot of time to through research and volunteering. For the past 2 years I have been venturing outside Penn’s campus to screen people for food-stamps because it is easy to forget that while Donald Trump’s daughter might be sitting next to you in class (yep, she went to Penn), there are hungry people 2 blocks away.

Here’s the report that Mary Summers of Penn’s Fox Leadership Program published a few years ago. It’s a little outdated now, but the findings and stats helped to convince me that the global food crisis isn’t only happening across the world, but next door too.



Washing Up Greenwashing
July 15, 2008, 9:33 pm
Filed under: corporate social responsibility, social media, sustainability | Tags:

Yesterday I posted a blog on JustMeans All Things Reconsidered called Shades of “Going Green.” It covers a Wharton conference that explores some strategies that companies use to become more environmentally friendly and benefit financially. I briefly mentioned “greenwashing” as an interesting topic in the green economy, but didn’t investigate further. Greenwashing can be defined as “the unjustified appropriation of environmental virtue by a company, an industry, a government, a politician or even a non-government organization to create a pro-environmental image, sell a product or a policy, or to try and rehabilitate their standing with the public and decision makers after being embroiled in controversy” (from SourceWatch).

Here’s a video that shows the TerraChoice study that revealed that 99% of the researched companies were guilty of some form of greenwashing.

Here are what TerraChoice considers the Six Common Sins of Greenwashing:

1. Hidden Tradeoff

2. No proof

3. Vagueness

4. Irrelevance

5. Fibbing

6. Lesser of Two Evils

So what does this mean for consumers and companies? Because most businesses aren’t abandoning the bottom-line any time soon, it is up to consumers to research, ask questions and hold higher standards for the companies that sell us their products. Consumers should look beyond advertisements, packaging and branding, and start using social media to engage companies in a critical conversation about their joint environmental impact. At JustMeans, we spend a lot of time thinking about how to get companies to join the conversation, but it is up to consumers to make this dialogue interactive, important and ongoing.



Generational Divide?
July 14, 2008, 7:51 pm
Filed under: Uncategorized

I read this from BBC News today: “‘Oldest’ blogger dies, aged 108”. And it got me thinking…

In the JustMeans office, we often confront the “generational divide” when trying to explain ‘new media’ to ‘old business.’ The younger staff joke about how our parents don’t have any clue what we spend our days working on, but isn’t that a problem? Neither of my parents can even text message, so how do we encourage the “less-than-fresh” generation to use, engage in and meaningfully contribute to a social media platform like JustMeans?

While we are waiting for corporate social networking and consumer-generated media to take hold, nursing home bloggers give me hope.



Not that kind of del.icio.us…
July 10, 2008, 8:53 pm
Filed under: hunger | Tags: , ,

I found this article from UK’s Daily Mail. The title says it all, “Summit that’s hard to swallow – world leaders enjoy 18-course banquet as they discuss how to solve global food crisis.” Do winter lily bulb or kelp-flavoured beef even taste good?



UK On The Brain
July 10, 2008, 5:37 pm
Filed under: social entrepreneurship, social investing | Tags: , ,

Since I’m moving to London for a few months in the fall, I’ve been looking around for news on social enterprise in the UK. After doing some networking on UnltdWorld, I’ve discovered that Londoners and other Brits are pretty down with the whole social entrepreneurship idea. Here’s my All Things Reconsidered posts on some cool news:

Social Investment in UK: Good Deals Conference

Social Entrepreneurship in the UK Resonates