Black Coffee (since we spilled all the milk)
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July 2, 2008, 7:26 pm
Filed under: coffee, corporate social responsibility, social media | Tags: sociology, Starbucks, Twitter
Filed under: coffee, corporate social responsibility, social media | Tags: sociology, Starbucks, Twitter
We know Starbucks has one of the best corporate social responsibility strategies around (supply chain sustainability? pretty smart…), but when should we put down the Venti Triple Shot Light Ice Mocha Mint Chip Frappuccino and take a look at their business practice as a whole?
Take a look at the smart things Zach has to say in The Cannibal Investors about Starbucks’ decision to close 600 stores.
Through my recent Twitter adventures, I also came across The Global Sociology Blog and some interesting opinions on the Starbucks Ethos water.
So what do I think? I switched to Dunkin’ Donuts months ago…
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Ashley,
One of the problems of Starbucks, I think, is that in attempting to grow so fast, the company has lost its reputation for quality coffee.
These days, comparisons to McDonalds are no longer uncommon, and this shows just commoditized Starbucks coffee has become.
The company needs to go back to brewing the best quality coffee and providing customers with a truly relaxing experience.
Although I go to Dunkin’ Doughnuts more regularly, Starbucks still serves the higher quality coffee.
Cheers
Andrew
Comment by Andrew July 3, 2008 @ 7:34 amAshley,
You seem to imply that Dunkin has a better “social responsibility” program than Starbucks.
Comment by Carl July 3, 2008 @ 3:18 pm